Within the minor Concept Academy i got the chance to create a project, linked to my values and interests. From the interest in clothing and branding design I created Bumi: a stustainable clothing line concept. “Bumi” is derived from indonesian (translated “earth”) where my roots lie. The values of the brand concept lie in appreciating our mother earth, and seeing the beauty of life.
Infomation about this project:
The minor was very focused on self-development. Therefore, the biggest questions we dealt with were questions such as: who are you as a person? and as a designer, what do you stand for? How do you look to the future? What is your dream project?
From this I wanted to create a project that reflected on these questions. From there clothing concept “Bumi” was created. In wich I finally showcased in the form of 2 video animations shown below:
Main learning points
Creating a vision
Translating personal values
Into a 3D Clothing Band Concept
Clothing design
3D visualisation
Brand design
Tools: Blender, Illustrator, Photoshop, After Effects, Maximo
Minor: Concept Academy
This displays an introduction video wich showcases the feeling of the brand.
Learning more about 3D and spreading a brands vision.
Products produced to spread the vision. With the idea that Bumi clothing is made out of love (with sustainable products) , to spread love (with the message carrying it). To do good and evoke the beauty of life.